7 Reasons Why That Lead Was Excited—But Ghosted You After the Call
- Lakrisha Davis, Expert LinkedIn Trainer
- Mar 31
- 5 min read
7 Reasons Why That Lead Was Excited—But Ghosted You After the Call
You just knew this one was in the bag.
They were hyped about working with you.
They filled out the form, engaged with your content, and seemed ready to say yes.
And then? Crickets.
Nothing. No email, no follow-up, no “let’s do this.” Just… ghosted.
It’s frustrating, confusing, and—let’s be real—can feel like rejection. But before you take it personally, let’s break down what actually happened.
Here are 7 reasons why that lead you swore would close disappeared after the call—and how to fix it.
1️⃣ You Didn’t Prepare for the Call
You know your business. You know your offer. But that doesn’t mean you can wing it.
Too many entrepreneurs assume that because they’re confident in what they do, they don’t need to research the prospect. But here’s the thing: sales is about connection.
When you don’t take the time to:
✔️ Study their background
✔️ Review their intake form
✔️ Research their industry
…you miss out on the little details that build instant trust and credibility.
❌ The prospect ends up feeling like just another name on your calendar.
✅ When you show up prepared, they feel seen, heard, and like you truly understand their needs.
🚀 Fix it: Before every call, spend at least 10 minutes reviewing the prospect’s info. Look at their website, LinkedIn, or past interactions. The more you know, the stronger the connection.
2️⃣ Your Sales Calls Have No Structure
Ever been on a call that felt like a meandering conversation with no clear direction? That’s what happens when your sales call lacks structure.
People don’t buy when they’re confused. If your call is all over the place, they’ll walk away unsure about what you offer and how it benefits them.
👇🏾 Here’s a simple, effective structure:
• Brief introduction (Who you are, what you do)
• Their needs & challenges (Ask questions, listen)
• Your solution (Clearly explain how you help)
• Discussing working together (Pricing, next steps)
A clear structure makes the conversation flow smoothly and leaves no room for doubt.
🚀 Fix it: Outline your call flow and stick to it. If needed, use a script or bullet points to keep yourself on track.
3️⃣ You Didn’t Show Up Confident
Let’s be real: energy matters.
If you don’t sound convinced about your offer, why would they be? People can sense hesitation, and it makes them hesitate, too.
Confidence isn’t arrogance. It’s conviction.
You need to walk into every sales call owning your value.
❌ “I think this could help you…”
✅ “This is exactly how I can help you.”
Even if you need to:
Do a power pose before the call
🎤 Play your hype song
🙋♀️ Say affirmations in the mirror
…DO IT. Because how you show up on that call affects their decision to buy.
🚀 Fix it: Before your call, remind yourself: You are the expert. You bring results. You know your stuff. Walk in with confidence.
4️⃣ You Let Them Run the Call
Who was in control of the conversation? If they were leading while you were just trying to keep up, that’s a problem.
Your sales call isn’t an interview—it’s a guided experience.
❌ If they’re the ones driving the conversation, you’re on defense.
✅ When you lead, you control the narrative and create clarity.
🚀 Fix it: Set the tone early. Try this simple phrase at the beginning of the call:
“Here’s how this call will go: First, I’ll learn more about your business and goals. Then, I’ll walk you through how I can help. At the end, we’ll discuss next steps. Sound good?”
This frames you as the expert and keeps the conversation structured.
5️⃣ You Got Too Chatty
Small talk is fine. But there’s a line between building rapport and derailing the conversation.
❌ Spending too much time talking about shared interests, hometowns, or mutual connections can make the call feel friendly—but not business-focused.
✅ People don’t buy just because they like you. They buy because they trust you to solve their problem.
🚀 Fix it: Keep rapport-building to the first 2-3 minutes, then transition into the real discussion.
6️⃣ You Used Weak, Passive Language
Your words matter. If your language is uncertain, your prospect will feel uncertain, too.
🚫 “I think this could work for you…”
🚫 “My opinion is that…”
🚫 “I believe you might benefit from…”
🔥 Replace weak language with strong, confident statements:
✅ “This is the best solution for you because…”
✅ “Here’s exactly how we’ll get results…”
✅ “I know this will work for you because I’ve done it before with X client.”
🚀 Fix it: Practice using clear, direct language before your calls. Confidence in your delivery increases confidence in your offer.
7️⃣ You Overwhelmed Them With Options
A confused mind doesn’t buy. If you threw too many solutions at them, they probably got overwhelmed and backed out.
7️⃣ You Overwhelmed Them With Options
A confused mind doesn’t buy. If you threw too many solutions at them, they probably got overwhelmed and backed out.
Instead of:
🚫 Listing every feature of your program
🚫 Giving them multiple ways to work with you
🚫 Over-explaining all the details
…focus on 3 key outcomes they want to achieve.
✅ Do they want more clients?
✅ A clear brand strategy?
✅ A system that saves them time?
That’s what you highlight. Everything else is just noise.
🚀 Fix it: Be prepared with a simple, visual presentation walking them through your offer and pricing. But keep the focus on the outcomes, not the features.
Final Thoughts: Sales Calls Are About Clarity, Not Convincing
Losing a lead that felt like a sure thing hurts—but it’s also an opportunity.
If you can fix these 7 mistakes, you’ll stop losing leads and start closing more clients.
✅ Prepare ahead of time
✅ Structure your call
✅ Show up confident
✅ Lead the conversation
✅ Keep it focused
✅ Use strong language
✅ Simplify your offer
And most importantly: Remember that a sales call isn’t about forcing someone to buy. It’s about making it easy for them to say yes.
Now, go make those sales calls count.
If this resonates, I want to help you get it right.
✅ Apply for my Start to Freedom program – where I help coaches start, build, and grow their business from scratch—and enroll their first round of clients.
✅ Grab my free course – “Land Your First (or Next) High-Ticket Client—Even If You’re Starting From Scratch.”
🔗 Click here to apply for Start to Freedom –>[https://www.lakrishadavis.com/mystarttofreedom]
🔗 Grab the free course here –> [https://www.lakrishadavis.com/start-to-freedom-email-course]