How to Create a REAL Brand That Attracts & Converts
- Lakrisha Davis, Expert LinkedIn Trainer
- Mar 21
- 3 min read
How to Create a REAL Brand That Attracts & Converts
I know this might ruffle some feathers, but I can’t stay quiet about this any longer.
I see this mistake over and over again—and it’s costing new coaches tens of thousands of dollars.
Honestly? It frustrates me. Because by the time clients come to me, they feel burned—discouraged, skeptical, and hesitant to invest in their business again. Not because they don’t believe in coaching, but because they’ve already wasted so much money on branding that didn’t work.
I had to bring attention to this issue because it’s a huge problem in the online business space.
Too many new coaches think branding is just:
✅ A website
✅ A logo
✅ A pretty social media kit
So, they invest thousands, thinking they’re setting themselves up for success…
Only to realize later that their brand isn’t attracting clients.
And it’s not their fault. Most branding experts only provide part of what makes up a real brand. They give you:
✔️ Logos, colors, and fonts
✔️ A website
✔️ A social media aesthetic
But they don’t give you what actually makes your brand work:
🔹A clear target audience
🔹 A strong, differentiated message
🔹Positioning that makes you stand out
🔹Content that attracts and converts clients
The Real Cost of Bad Branding
By the time most clients reach me, they’re saying:
“I wish I had invested in a coach or business strategist first before spending money on branding.”
Why? Because here’s what happens when branding is done backward:
🔹Website copy that doesn’t convert – because they never clarified their audience
🔹Content that gets no engagement – because they never nailed their messaging
🔹Brand confusion – because they started with visuals instead of strategy
So now, they’re stuck:
❌ Having to rewrite their website from scratch
❌ Reworking their entire content strategy
❌ Feeling like they wasted time, money, and energy
And this is why I had to speak up. This isn’t just a common mistake—it’s a business-killer.
How to Build a Brand That Actually Works
If you want to build a brand that attracts and converts, you need to do it the right way.
Step 1: Define Your Target Audience & Master Your Message
Before you think about branding, you need to know who you serve and what problem you solve.
Ask yourself:
✔️ Who is my ideal client?
✔️ What specific problem do I help them solve?
✔️ Why would they choose me over someone else?
Without this clarity, your branding is just guesswork.
🔗 Need help defining your target audience and mastering your message? Read my 4-Step System on how to get it right → [Link to your blog]
Step 2: Nail Your Messaging & Positioning
Your message is your brand. If it’s unclear, your branding won’t connect.
✔️ What transformation do you provide?
✔️ How do you communicate your value?
✔️ What makes you different from every other coach?
Step 3: Create a Pinterest or Mood Board
Once you have a clear message and target audience, it helps to visualize your brand direction before hiring a designer.
Use Pinterest or Canva to create a mood board with:
🎨 Colors that reflect your brand personality
🖊️ Fonts that match your brand’s tone
📸 Images that align with your messaging
This way, you’ll have a clear vision and can communicate it effectively to a designer or branding expert.
Step 4: Get a Branding Package That Includes More Than Just a Logo
If you hire a branding expert, make sure they provide:
✔️A comprehensive branding package that includes messaging, positioning, and audience insights—not just visuals
✔️A brand strategy document outlining your voice, tone, and content direction
If you can’t find a package that includes strategy, make sure you gain enough clarity beforehand so you can properly guide your designer.
Step 5: THEN Build Your Website & Content Strategy
Once you’ve nailed your messaging and brand identity, then it’s time for:
✔️ Website copy that clearly communicates your offer
✔️ A visual brand that aligns with your message
✔️ A content strategy that attracts and converts
Final Thoughts: This Is Why I Had to Speak Up
I needed to talk about this because I’ve seen too many coaches give up on their business after feeling burned by bad branding decisions.
Branding is more than just looking good. It’s about attracting and converting the right people. If you build it backward, you’ll end up frustrated and redoing everything later.
If this resonates, I want to help you get it right the first time.
✅ Apply for my Start to Freedom program – where I help coaches start, build, and grow their business from scratch—and enroll their first round of clients.
✅ Grab my free course – “Land Your First (or Next) High-Ticket Client—Even If You’re Starting From Scratch.”
🔗 Click here to apply for Start to Freedom –>[https://www.lakrishadavis.com/mystarttofreedom]
🔗 Grab the free course here –> [https://www.lakrishadavis.com/start-to-freedom-email-course]
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